Advertising on the AltAssets Website and the AltAssets Newsletter are potentially the most successful and cost-effective ways of targeting your message to the global professional private equity community. By any calculation, your advertisement will be seen by more private equity professionals per unit cost than is possible via any other form of advertising on websites, in trade journals, by direct marketing or through sponsorship of conferences.

Join the constantly growing list of companies that have run advertising campaigns on AltAssets:

• Almeida Capital
• Alpari Foreign exchange
• Anglo Irish Bank
• dbFX
• Dell Computers
• Equus
• ETX Capital
• Gryphon
• HBOS
• How Might
• HSBC Premier Investments & Offshore
• IE Business School, Madrid
• Internax
• The Co-operative Bank

The companies that have advertised on AltAssets have taken advantage of the high level of site visits the website receives, as well as its highly targeted audience. The latest official user statistics:

AltAssets Website

• Month: April 2009
• Unique visitors: 387,115
• Page impressions: 2.87 million

AltAssets Newsletter

• Date: April 2009
• Total subscribers: 21,000
• Number of subscribers described as Limited Partners: Over 4,000
• Number of subscribers described as General Partners: Over 9,000

Thus, if you advertise on the main pages of the website you can be confident that over 10,000 private equity professionals will see your advertisement every single day.  This means that your organisation’s services or activities can gain immediate recognition and status amongst a global audience.  If you advertise on the newsletter you can be confident that your name is getting in front of the world’s leading institutional investors, private equity firms and service providers.

For General Partners, advertising on AltAssets is an extremely effective way of making sure that as many LPs as possible know of your firm.  The AltAssets advertising platform provides a unique opportunity to build global awareness and to introduce your firm to potential new Limited Partners around the world.  It is a highly valuable component of any professional IR programme between fundraising campaigns.

For Service Providers, advertising on AltAssets can enable you to target new customers quickly and efficiently, ensure the global market place is aware of your service offering, and can help your organisation gain ‘top-of-mind’ presence versus competitors.

Advertising Rates (from May 2009)

AltAssets Website

• Leaderboard to appear on front page, news pages, Knowledge Bank, features and LP Profiles pages: Sold out for 2009
• Side Banner to appear on front page, news pages, Knowledge Bank, features and LP Profiles pages: $1,500 per week
• Leaderboard to appear on AltAssets Jobs pages: $2,000 per month
• Leaderboard to appear on Events page: $1,400 per month
• Side Banner to appear on AltAssets Jobs pages: $1,700 per month
• Website sponsorship: Please This e-mail address is being protected from spambots. You need JavaScript enabled to view it

AltAssets Newsletter

• Newsletter Sponsorship/Banner: $1,500 per issue
• Newsletter Side Banner: $750 per issue

(Note: 15% value added tax will be applied where applicable)

For more information about advertising, please contact the AltAssets business development manager:

E: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
T: 020 7845 7588