PRINT THIS PAGE Europe offers opportunities for Israeli firms with a local presence04/04/2008. Source: IVCJ (Israel Venture Capital & Private Equity Journal). Bert van der Heide
There are attractive markets in Europe for Israeli technology companies. In this IVCJ article, Bert van der Heide of Kurtz Marketing & Management in the Netherlands, describes how Israeli firms can take advantage of available incentives to open branches in Europe and better access the burgeoning opportunities. Although the US has traditionally been a major trading partner for Israeli industry, Europe is becoming increasingly important as a market for Israeli high-tech companies. This is a logical consequence of the expanding European Union that now consists of 27 countries and nearly 500 million citizens. The standard of living is relatively high, and consumers, who are demanding advanced products and solutions, are willing to pay for quality and innovation. Acase in point is the opportunity that has arisen for both life science and ICT companies in medical diagnostics, prevention and treatment. Europe's aging population has created a strong demand for both remote monitoring solutions (using wireless, telecom or Internet technologies) and medical devices, areas in which Israeli companies have considerable expertise.
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This article first appeared in the Israel Venture Capital & Private Equity Journal (IVCJ). IVC Research Center publishes the Israel Venture Capital & Private Equity Journal, a quarterly review of trends and developments in the Israeli-related venture capital industry. IVCJ, distributed worldwide, is dedicated to provide wide-range coverage of Israel's venture capital industry. For more information please visit www.ivc-online.com.
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