PRINT THIS PAGE Europe's high-speed mosaic
29/05/2001. Source:The McKinsey Quarterly. Scott C Beardsley, Pär Edin, Patrick Loulou, and Wilhelm A Mohn
A war is being fought over Europe's broadband landscape and the next few years will produce a technology winner. When looking at the telecoms sector, it is vital to be aware of the contenders – McKinsey presents them here.
| This article outlines the race for broadband market dominance, exploring the strengths and weaknesses of digital subscriber lines (DSL), cable, and alternative technologies. Whichever strategy ultimately wins, DSL and cable have ushered in a new era. By 2005, an estimated 25 per cent of homes and 40 per cent of small businesses in the US are expected to be using one of these technologies. |
As we enter phase two of the digital revolution, new broadband applications will soon reach more people than today's internet. We may not yet know which broadband technology will win, but for broadband providers the stakes are enormous.
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Extracted from The McKinsey Quarterly, 2001 Number 1
| The McKinsey Quarterly, a journal in print and online from McKinsey & Company, featuring the latest thinking on business strategy, finance and management. |
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