PRINT THIS PAGE Structuring a Result-Oriented Corporate Venture Programme
17/09/2002. Source:Baker & McKenzie. Marc R Paul, Bruce Zivian and Michael Fieweger
What are the issues to consider when setting up a corporate venture programme? Marc R Paul, Bruce A Zivian and Michael J Fieweger of Baker & McKenzie study how best to ensure success for corporations seeking to establish corporate venture programmes. As many corporations discovered after the end of the technoboom, corporate venturing can be fraught with problems. It is important for management to understand the issues involved and to ensure that corporate venture programmes are approached in a disciplined and organised manner, with clear business goals agreed upon for each transaction. If properly implemented, however, venture arms can be valuable assets for corporations in achieving sustainable growth.
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