PRINT THIS PAGE Reprogramming European cable
27/11/2002. Source:The McKinsey Quarterly. Wendy M Becker, Luis Enriquez, Lila J Snyder
Cable companies will have to slow down their new investments and shed their monopoly mind-set to survive in Europe's postbubble marketplace. European cable companies are deeply in debt and losing money, but restructuring their debt and reducing their costs won't solve these financial difficulties. The fundamental problem is the strategy that pushed the providers into debt: they are trying to sell a combination of premium TV, broadband Internet access, and cable telephony to customers who just aren't interested enough. Most of these companies need to arm themselves with radical new strategies - perhaps even inviting competitors to sell products over their networks - to survive.
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Taken from The McKinsey Quarterly, 2002 Number 4 Technology
The McKinsey Quarterly, a journal in print and online from McKinsey & Company, featuring the latest thinking on business strategy, finance and management.
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