PRINT THIS PAGE Current issues/Future implications
03/12/2002. Source:KPMG, Media & Entertainment. Terri M Santisi
The media and entertainment industry is currently undergoing rapid change. Decline in advertising revenue, increasing piracy of intellectual property and significant advances in technological innovation are all having profound effects on media companies, says Terri M Santisi of KPMG Media & Entertainment practice. Santisi's essays provide comprehensive information for investors interested in the media and entertainment sector. She argues that although there is currently a relatively severe downturn, the prospects for the industry are promising. There are also potential opportunities for consolidation as media companies look to form partnerships with companies that have experience in customer relationship management or market research.
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Copyright © 2002 KPMG LLP
KPMG's Global Media & Entertainment practice comprises seasoned professionals with in-depth knowledge of the media and entertainment industry's most pressing issues and challenges. We offer comprehensive assurance and tax strategies designed to help our clients boost efficiency, increase productivity and improve shareholder value. For further information please visit www.kpmg.com.
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