PRINT THIS PAGE The emergence of broadband in Europe
01/10/2002. Source:McKinsey Quarterly. Scott C Beardsley, Raghunath R, Michael J Wilshire
In Europe's complex broadband landscape, broadband providers must adjust their lines of attack country by country. Content providers are likely to do better than pure infrastructure providers, but no company can go it alone. This study examines the market penetration of the major forms of broadband access (cable, fixed line, satellite, and mobile phone) in ten countries, as well as the technical and competitive hurdles facing operators. The varied players—telecom companies, cable companies, satellite systems—will have to fight different battles in each market they enter, forming alliances and tailoring content as they go.
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Taken from The McKinsey Quarterly, 2000 Number 2
The McKinsey Quarterly, a journal in print and online from McKinsey & Company, featuring the latest thinking on business strategy, finance and management.
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