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Direct marketing industry M&A sets new record in 2004

Last year was a record-setting year for direct marketing industry merger and acquisition and private equity investment activity. Driven by 550 deals among direct marketing, marketing service and marketing technology companies (a six per cent increase from 2003), total industry transaction volume reached an estimated $27.2 billion in 2004, according to Petsky Prunier.

Marketing service sector transactions accounted for 42 percent of the volume with 228 deals (followed by the marketing technology sector with 197 deals and marketers with 125 transactions. Marketers, though accounting for the fewest number of transactions, generated the highest dollar volume with $11.0 billion (the marketing services sector totaled $8.8 billion,and marketing technology, $7.4 billion).

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Petsky Prunier is an investment bank providing merger and acquisition and private placement advisory services for clients in direct marketing, marketing services & technology, advertising & promotion and information industries. Petsky Prunier is also differentiated through its affiliation with Winterberry Group, a leading strategic consultancy and research firm that assists in building shareholder value and opportunity mapping in the same industries.