PRINT THIS PAGE The audience of one: transforming media businesses
20/12/2005. Source:3i.
The European media industry is undergoing a radical transformation, says 3i. Patterns of media use are changing and innovations in communication technology are altering the landscape. Consumers are increasingly seeking to access media on the move. They are using new technologies to control and personalise the content they receive and the frequency with which they receive it. These trends reduce and fragment audiences, but they also create opportunities for media companies to generate new sources of revenue.
In response, many media companies are selling non-core assets and acquiring new businesses in fast-growing sectors. This is resulting in a wave of mergers and acquisitions (M&A) that will enable media players to strengthen their portfolios and position themselves for the challenges that lie ahead.
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3i brings together capital, knowledge, inspiration and connections for the creation and development of fast growing, successful independent businesses. Their main activity is investing in start-up companies, established growing businesses, management buy-outs, management buy-ins and share purchases. www.3i.com
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