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PRINT THIS PAGE Are you ready for the European on-demand entertainment mega market? 16/05/2006. Source:Israel Venture Capital Journal (IVCJ). 
In this Israel Venture Capital Journal article, Haim Oren, CEO of Oren Web Marketing examines the rapidly emerging on-demand digital European consumer and its implications for VCs and private equity firms. We are presently witnessing a major trend – the emergence of the on-demand digital European consumer. Consider these developments:
- Broadband penetration in Europe is forecast to grow from 28 percent or 33.5 million house-holds in 2005 to 48 percent or 80.6 million households in 2010.
- Internet penetration will continue to rise in Europe, in parallel with the growth of broadband. Internet households will grow from 77 million in 2004 to 109 million in 2010 when broadband will comprise 74 percent of all online households.
These trends signify the emergence of an on-demand digital European consumer who
- is more interconnected and communicative
- spends more time online
- has ever-faster broadband that is always on and available
- seeks to time-shift or control the times he/she views media content
Let’s examine key trends in the European digital space in 2005 and 2006 according to recent Jupiter Research European market trend analyses.
Click here to download the full article (pdf 67kb)You need Adobe Acrobat to read this document. If you do not have it, you can download it free from www.adobe.com/products/acrobat/readstep.html
This article appeared in the Israel Venture Capital & Private Equity Journal (IVCJ). IVC Research Center publishes the Israel Venture Capital & Private Equity Journal, a quarterly review of trends and developments in the Israeli-related venture capital industry. IVCJ, distributed worldwide, is dedicated to provide wide-range coverage of Israel's venture capital industry. For more information please visit www.ivc-online.com

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