PRINT THIS PAGE Competing on strengths: the challenge for Europe’s IT companies
20/06/2007. Source:KPMG.
The aims of this KPMG study are two-fold: to identify the major opportunities and challenges facing Europe’s information technology companies, and also to advance steps that industry leaders and policymakers can take to foster greater competitiveness. The previous study on Europe’s technology sector A Wake-up Call for Europe suggested that, in global context, the region’s IT suppliers are losing competitive ground to rivals in the U.S. and Asia, particularly in markets outside of Europe.
In the European market, as made clear in this new analysis, the situation is brighter: Europe’s IT managers retain a strong preference for purchasing from local suppliers, and believe the latter are improving their performance in a number of areas.
Price competitiveness is not one of those areas, however, and it remains imperative for European IT providers to address pricing if they are to make inroads into overseas markets.
Some of the challenges facing Europe’s technology sector are of a more fundamental nature – ensuring a continued flow of talented IT professionals into its companies, and fostering the entrepreneurial skills necessary to help smaller IT providers grow to sufficient scale. It is here that policymakers can make a tangible difference.
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KPMG is the global network of professional services firms who provide audit, tax and advisory services. KPMG LLP operates from 22 offices across the UK with 9,000 partners and staff. KPMG recorded a UK fee income of £1,066 million in the year ended September 2004. KPMG LLP, a UK limited liability partnership, is the UK member firm of KPMG International, a Swiss cooperative.
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