PRINT THIS PAGE How they started, global brands: how 21 good ideas became great global businesses12/11/2008. Source: Crimson Publishing. Edited by David Lester 
 Lots of us have ideas we think would make great businesses, yet most of us never do anything about these ideas. Probably, because we just would not know where to start. But what if you took the first step? Where could it lead? This book by Crimson Publishing, edited by David Lester, looks at some of the great success stories.
This book is about 21 businesses that began by someone acting on their idea, making the decision to start a business. These businesses then grew to be incredibly successful and world renown.
We reveal the stories behind some of the world's biggest brands, including:
- Where the initial ideas came from
- How the brand names were chosen
- How and when the business first started
- How long it took to make that first million
- The challenges the founders faced
- And the secrets to each brand's success
Sample chapter - Hilton Hotels: Be Our Guest
Click here to view the full document (pdf 6.62mb)
Sample chapter - Ikea: A Furnishings Empire
Click here to view the full document (pdf 5.61mb) You need Adobe Acrobat to read this document. If you do not have it, you can download it free from www.adobe.com/products/acrobat/readstep.html
How They Started Global Brands edited by David Lester (Crimson Publishing). Priced £12.99 you can buy your copy from www.crimsonpublishing.co.uk or any good bookshop.
Crimson Publishing specialises in books to improve the way you live. Alongside sister company, Crimson Business - a specialist publisher providing quality information for UK SMEs - Crimson Publishing has published an exciting list of business titles, including the bestseller How They Started - how 30 good ideas became great businesses, by David Lester and Inspiring Women - how real women succeed in business by Michelle Rosenberg.
In addition Crimson has recently acquired two fabulous publishers - Vacation Work, whose Summer Jobs Worldwide book was first published over 20 years ago and which remains a strong seller today; and Trotman, specialists in degree choice and career publishing.
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