PRINT THIS PAGE US venture firms set to profit from $435m sale of Advertising.com to AOL28/06/2004. Source: AltAssets. 
 A number of venture capital firms are set to profit from the pending $435m sale of Advertising.com to America Online (AOL). New Enterprise Associates, Grotech Capital Group, CSFB Private Equity, Blue Chip Venture Capital and Access Technology Partners all participated in a $57m financing round in August 2000.
The August 2000 financing round was lead by Reuters. AOL also participated in this investment.
Advertising.com operates the industry's largest third-party advertising network. The company's tools enable advertisers to plan, place, track and adjust ad campaigns in real time.
'The acquisition of Advertising.com will enable us to better serve our customers,' said Michael Kelly, president of AOL Media Networks. 'We will offer advertisers a full suite of customised solutions that will allow them to reach consumers in new, creative and targeted ways.'
Copyright © 2004 AltAssets
|
