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PRINT THIS PAGE French luxury goods group Taittinger attracts string of private equity bidders08/07/2005. Source: AltAssets. 
 Private equity bidders are eagerly circling French luxury goods group Taittinger after the decision by its owner to examine options for the business. The potential suitors include Carlyle, Cinven, PAI and Blackstone.
French press reports have named a total of seven prospective private equity bids. In addition to the above groups, Eurazeo and Colony Capital, Credit Agricole, Wendel Investissement, and Terra Firma are also working on bids.
Taittinger is expected to attract bids in excess of €2bn. The deadline is at the end of next week.
France is one of the most crowded private equity markets in Europe and an asset of this size will inevitably attract the attention and interest of most of the established groups.
Consumer goods - especially in the luxury sectors - are also popular among private equity firms because they are typically more resistant to the downward leg of the consumer cycle than conventional branded goods. Surging economies in Asia have also underpinned the belief that luxury brands will have enormous growth potential in the region.
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