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David Beisel, Ilya Levtov join Venrock to focus on media investments18/05/2007. Source: AltAssets. 
 Venrock, a US venture capital firm originally established by the Rockefeller family, has appointed David Beisel and Ilya Levtov as vice presidents. They will focus on growing Venrock's media initiative.
Beisel will be based in the firm's Cambridge office, while Levtov will work from the Menlo Park office.
'The mobile and internet space has a lot of momentum and Boston is home to an abundance of innovative start-ups,' said Beisel. 'Given Venrock's history and success as a diversified platform, as well as its expanding team, we are well positioned to take advantage of this trend, identifying and building promising new companies.'
Beisel joins Venrock from Masthead Venture Partners, where he was a principal, focused on the firm's media investments. Beisel started his career as an entrepreneur, having co-founded e-mail marketing company Sombasa Media, sold to About.com in 2000, which was later acquired by Primedia, where Beisel served as vice president of marketing. He also held consulting positions at the Parthenon Group and worked in product management at Adobe Systems.
Levtov most recently helped build the business development team at Spot Runner, an internet-based advertising start-up. Prior to Spot Runner, he worked at Audible Magic Corporation, a provider of digital fingerprinting technology. Previously he also was an investment banker at Goldman Sachs.
'As former entrepreneurs and investors, David and Ilya are unique assets to Venrock,' said Ray Rothrock, managing general partner at Venrock. 'There are early signs that the media industry will embrace the technology sector and we will be focused on entrepreneurs that are at the centre of this intersection.'
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