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Bain sells interactive marketing services provider TravelCLICK to Genstar21/12/2007. Source: AltAssets. 
 Bain Capital has exited its investment in TravelCLICK, a provider of interactive distribution solutions and marketing services to independent and chain hotels. San Francisco-based mid-market private equity firm Genstar Capital has acquired the company from Bain Capital and co-founders Richard Gray, chairman of TravelCLICK, and Ray Cohen.
As part of the transaction, Bain Capital Ventures will acquire a minority equity position in TravelCLICK, as will some members of the senior management team.
Mark Hanson, a managing director at Genstar, said, 'Hotels are becoming increasingly sophisticated in their use of technology to market themselves over electronic channels - directly to internet consumers as well as to travel agents - which streamlines operations and increases hotel margins. At the same time, travelers are migrating towards direct online transactions with hotels as online business reaches 50 per cent of travel bookings by the end of 2007.'
Earlier this year Genstar acquired ConvergeOne, a provider of business communications solutions in the US.
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