Fashion-lifestyle website StyleCaster gets $4m backing from Cleveland Cavaliers owner and entrepreneur Dan Gilbert

StyleCaster is a new online platform that provides individuals with access to the world of fashion based on each member’s personal taste and style. StyleCaster is a member of Sociocast Networks, an intelligent content delivery system, which enables StyleCaster to optimise the experience for each individual combining community, content and commerce.

“StyleCaster offers both consumers and advertisers something that has to this point not existed - fashion and lifestyle content, intelligently delivered based on each visitor’s taste and style. The site, and technology, have the potential to revolutionise the e-commerce and content delivery experience,” said Gilbert.

The funding will be used for StyleCaster’s growth - including investments in content creation - web-based and mobile applications, the continued growth of its advertising network, and international expansion.

“StyleCaster has the potential to truly revolutionise the fashion and lifestyle space,” said Ari Goldberg, CEO and co-founder of StyleCaster. “We are excited to continue our partnership with Dan Gilbert as we build the next generation of intelligent and engaging experiences.”

Gilbert is the founder of mortgage bank Rock Financial and the majority owner in the NBA’s Cleveland Cavaliers basketball team.

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