InfoNow closes $5m Series B venture funding round

InfoNow offerings help global technology manufacturers boost earnings per share by growing channel revenues while reducing costs.

“This financing is a great testament to our market leadership and the growth and customer adoption we are achieving with our on-demand Channel Performance Optimisation SaaS platform,” said Mark Geene, CEO, InfoNow.

“It further validates the urgent market need for channel optimisation to reduce costs and grow revenue for businesses that rely on complex sales channels.”

With the new capital, InfoNow hopes to extend its delivery of real-time channel visibility, agility and control.

The company aims to continue its acceleration of global sales and marketing activities by building on its recently released InfoNow 2.0 program.

“We see a substantial growth opportunity for InfoNow,” said Michael Patterson, General Partner, Vedanta. “We believe the company’s patented technologies are filling a critical need in the market and providing considerable business value.”

Following the Series B financing, Michael Patterson has joined the company’s board of directors.

This most recent financing follows InfoNow’s securing of a Series A financing in October 2007.

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