Display Advertising on the AltAssets Web Site Due to the high level of demand from its clients, AltAssets has made two high profile display advertising positions available to selected organisations on its research web site - www.AltAssets.net What is AltAssets? Launched in 2001, AltAssets is an online news and information service. It is the only private equity web site targeted specifically at institutional investors, although it is also visited by thousands of private equity general partners and service providers. AltAssets contains up-to-the minute news coverage of the industry, plus opinions and analysis of the trends apparent in today’s private equity market - all written by our team of in-house journalists and researchers. AltAssets also provides an online library of private information in the form of thousands of articles and reports aggregated and commissioned from expert sources. Why advertise on AltAssets? Compare our 434,000 user figure with the reader figures of most print private equity publications and work out the relative cost of reach of advertising on AltAssets for yourself. There is no more cost-effective way to communicate with the key decision makers in the world of private equity. AltAssets was one of the first online private equity services and it is still the most popular private equity web site on the internet, with up to 3 million pages downloaded each month. AltAssets is the main player in the private equity industry offering its content on an open-access basis on the web without subscription fees or registration forms, ensuring the maximum volume of advertisers visiting every day to be exposed to your marketing campaign. Advertising options Your adverts are inserted directly on our content pages to ensure your message's maximum visibility in front of the 434,000 users who visit AltAssets each month - highly visible at the point where the reader is directly connecting with our content. Your advert is positioned on the page precisely before the private equity professional starts reading the actual content, the optimum point in their reading stream to notice your message - not buried away at the very bottom of an article, or running top-of-the-page where it is in a prime position to be confused with the masthead and ignored. In addition to this high profile page insertion of your message, only one advert per banner position is allowed during any single week, ensuring your message doesn't go into rotation in the same slot alongside a dozen others competing for attention with your competitors. Banner advert campaigns are sold in weekly campaign units. Banner adverts for the website are currently priced at £500 + VAT for a single week's sponsorship, or £2,200 + VAT for a five week block-booking. Key Statistics: AltAssets Web Site Unique visits a month 434,000 Private Equity Audience Type Limited Partners: 24% General Partners: 47% Service Providers: 29% Geographic Audience Profile USA and Americas: 42% UK and Europe: 50% Middle East, Asia and ROW: 8% Technical Specification for the AltAssets advert Please email technical@altassets.com for more details. Advertising Collateral Finalised advertising collateral - meeting the technical specifications as outlined above - must be supplied in a timely manner to AltAssets by yourself or your creative agency to guarantee campaign start for the date you have booked. Bookings are confirmed by agreement after you have signed our advertising contract, and after payment - by credit card, cheque or bank transfer - has been received. Further Information & Booking For further information about advertising on the AltAssets web site, including costs and campaign availability, please e-mail technical@altassets.com. Available advertising space for some areas of the AltAssets service has been running booked out three to four months ahead, so please ensure you schedule your advertising campaign with AltAssets in a timely manner to avoid disappointment.