ADVERTISING ON AltASSETS: rate card Advertising on the AltAssets Private Equity Newsletter Due to the high level of client demand, AltAssets has made a single high profile advertising position available to selected organisations on its weekly Private Equity Newsletter. The newsletter is sent to over 22,000 industry professionals by e-mail every week and is the most regarded publication of its type in the industry, reflecting both the high quality of the service's audience and the relevance of its private equity content. Over 1,000 of the world's leading institutional investors and 2,000 private equity firms have now registered to use the service. Only one advertising position is allowed in each issue, and your advert is run just underneath the news section to guarantee maximum exposure. Banner adverts in the newsletter are available from £500 + VAT for a single issue. The five week package is £2,200 + VAT. You can also advertise your private equity jobs and events in the AltAssets Newsletter. Subscribe to our FREE weekly newsletter to see how the issues and adverts look in practice. Key Statistics: AltAssets Private Equity Newsletter Circulation 22,126 Delivery Format HTML: 89% of audience Text: 11% of audience Private Equity Audience Type Limited Partners: 24% General Partners: 47% Service Providers: 29% Geographic Audience Profile USA and Americas: 42% UK and Europe: 50% Middle East, Asia and ROW: 8% Dispatch Date Newsletter is sent out each Wednesday afternoon. Circulation Methodology Circulation figures quoted are actual subscribers sent the newsletter via the Topica Email Publishing system. This number is not inflated by using the convention among publishers of applying a pass-on readership multiplier of between 2/3 times subscribers. Our figure will therefore undercount the actual number of people receiving the newsletter. Technical Specification for the AltAssets Private Equity Newsletter Subscribers to the newsletter can specify whether they want to receive the newsletter as HTML or text-only; so some subscribers receive the newsletter in its graphical format, while others choose to see it in its plain text format. For this reason, material supplied for the newsletter by advertisers must be supplied in both the formats outlined below. - HTML Format Newsletter: Technical Details Banner graphic File format: .jpg or .gif file Banner dimensions: 475 x 75 pixels Maximum file size: 30k Rich media formats supported: No Remote server calls supported: No URL to Link to: Supplied by client (can contain tracking code) Submission format: E-mail attachment as a .jpg or .gif - Text Format Newsletter: Technical Details Text Space Text Limit: 70 words or less, cannot exceed 500 characters. Text format: ASCII plain text (bold, italics, bullets and other formatting not supported) URL to Link to: Supplied by client (can contain tracking code) Submission format: E-mail attachment as a .txt file or .doc Microsoft Word File Advertising Collateral Finalised advertising collateral - meeting the technical specifications as outlined above - must be supplied in a timely manner to Almeida Capital by yourself or your creative agency by 12.00am on Monday to guarantee entry in the newsletter for the Wednesday issue you have booked. Bookings and issue target dates are confirmed by agreement after you have signed our advertising contract, and payment - by credit card, cheque or bank transfer - has been received. Further Information For further information about advertising on the Private Equity Newsletter, including costs and campaign availability, please e-mail technical@AltAssets.com.